Google Joins the NFC Forum

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Google continues their commitment to advancing NFC technology by joining the NFC Forum, according to Mobile Crunch. They join the likes of AT&T, Motorola, LG, and more carriers and OEMs looking to incorporate NFC technology into their products and services.

�The NFC Forum thrives on the active participation of global industry leaders and innovators such as CSR, Google, and Intel,� said Koichi Tagawa, chairman of the NFC Forum. �Their energy, ideas, and influence will greatly enhance the work of the Forum, as will the support of our new Associate, Implementer, and Non-Profit members from around the world.�

This follows news from the other day of Google�s partnership with financial giants MasterCard and Citi Group in bringing NFC-based mobile payment options to those of us living in America.

It remains to be seen what kind of role Google will take on as a member of the Forum but we�re willing to bet our marbles that it�s a big one � they�re being called a Principal member along with intel and the aforementioned entities, but don�t explain what that is exactly.

Whatever the case, we�re glad to see them join as it means they�re behind the technology they put inside the Nexus S 100% and it should encourage more partners to join up and get things rolling. [NFC Forum]

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